Ad Comparison Soap

Nick Barnett Bethann Bowman English 101 October 5, 2009 Soap Over the Ages Many of these advertisements feature soap. It makes you smell great and can even attract a member of the opposite sex. Soap advertisements have been baiting men by bringing attractive women into the ads for decades. The soap ads of the 1950s and the ads of today are equally effective; both use sex appeal, although the bluntness and textual content vary greatly, the new ads are more explicit and less wordy. The audience of the 1950s needed soft colors and visual images with many meanings. The Lifebuoy ad uses cartoon people and very pale colors. Visually, this allows the few things in a bright color to stand out. The tag-line â€Å"It smells so good now, it makes me wonder†¦ † stands out along with the Lifebuoy box which is also red to grab the attention of the reader amongst the dull colors surrounding it. The woman in the background has a few possible meanings; sex appeal, appeal to women, or maybe even a figure of cleanliness. Text in an ad of the 1950s is a must and tells exactly what is being advertised and why it is better than the competition. The text in the ad builds up Lifebuoy by saying, â€Å"Now you get protection as long as 3 days. † Lifebuoy also announces its discovery of something new called Puritan. Then, Lifebuoy start bashing the competition with words such as, â€Å" New Lifebuoy protects you longer than the old Lifebuoy, and longer, of course, than any leading toilet soap. † The use of italics with the phrase toilet soap is meant to draw your attention to it and make sure you understand how bad all other soaps are. Lifebuoy also guarantees you will like it or you will receive a refund. The text of the 1950s ad is the bulk of the ad unlike the ads of today. This is most likely due to the culture the 1950s had a slower pace of life than the 2000s. The LYNX advertisement of the 2000s is almost entirely based off images. The focal point of the ad is a woman in nothing but underwear covered in mud with the words â€Å"wash me† written on her. The woman is also standing in a shower and looks like she is getting ready to take off the rest of her clothes. This ad is completely based on sex appeal. Sex has been proven to sell, and in this case, sex is selling body wash. Masculinity is provoked by the very opposite, a feminine body in the blue (male) shower with the blue (male) body wash. LYNX selling point is that if you use LYNX, you will have attractive women wanting you. This an effective strategy, but it is also stereotyping women as sex objects. The â€Å"wash me† written on her stomach is similar to what people write on cars and is used to humor the audience. There is only one line of actual text in the ad it says, â€Å"LYNX Shower Gel. Get Dirty. † The text is used to reinforce the image and the sex appeal of the product. In fifty years, soap advertisers have not changed their visual strategy. Both the ad from the 1950s and the one of the 2000s rely on sex appeal to sell their product. The use of women as the sex object from which they are launching their advertising campaign is also the similar. They both are also risque for their time and push the border between what is appropriate and what is not just a little further. They both imply that if their soap is used, then you too will have a beautiful woman almost naked wanting you. They both also have provocative text to reinforce their sexual images. The 1950s ad says, â€Å"It smells so good now, it makes me wonder†¦ † implies that he is wondering something sexual because there is a woman in a towel in the background. The LYNX ad uses the line, â€Å"Get Dirty. † with the dirty woman in the ad this is obviously a sexual innuendo. Both advertisements use sex to sale their product, that is undeniable, but the degree which they do it is vast. The LYNX ad uses just seven words to sell their product, only two of which tell what the product is. The 1950s ad on the other hand has over five paragraphs of text describing the product in full detail. The Lifebuoy ad takes a shot at the competition in their text and even offers a money back guarantee. The LYNX ad does none of these things in its short, seven word ad. The LYNX ad also has a more blatant use of sexuality. These differences are likely due to the difference in time periods. The ad in the 1950s had to do more than catch attention with sex appeal. It had to describe thoroughly why it was better to win over an audience that placed an astounding importance on quality. The 2000s audience however does not have time to read words in its fast paced society making the limited amount of text convenient to the reader. This audience also more callused to sexuality so a more explicit image is necessary to attract the same amount of attention. Ads for soap have changed dramatically over the years. They have gotten less wordy and more colorful. The style of the soap has even changed from bar form to liquid. The thing that has not changed though, is that selling soap is still all about sex. Works Cited Lever Bros. â€Å"It smells so good now, it makes me wonder†¦ † Advertisement. Lever Bros. Lever Bros, n. d. Web 10 Oct. 2009. Unilever. â€Å"Get Dirty† Advertisement. Unilever. Unilever, n. d. Web. 10 Oct. 2009. Works Sited

Education system between Romania and UK Essay

Nowadays an important and discussed issue by all countries is the education system. In many countries from year to year politician try to make changes in order to improve it. However, it happens that instead of improve it the system become more complicated and corrupted. In some countries is believed that is better to learn everything by heart but in others the practical part and students opinion is more important. Hence this essay is going to discuss the main differences and similarities between Romanian and United Kingdom education system. Although Romania and the UK have very different education systems there can be found some similarities. The age required to attend school is similar; in Romania six or seven and in UK six years old. In both countries primary and secondary schools are compulsory. Furthermore, in Romania as in the UK at the age of five-teen pupils have to pass an exam in order to follow further education, preparing them for university. The age required to enter the university in Romania is exactly the same as the one in UK, eight-teen or over. UK has the same three years of study in higher-education, just like Romania. In Romania as in the UK, in higher education, students have a number of credits they have to achieve along the academic year and there are also examinations periods: one in semester one and one in semester two. Both countries offer students the chance to choose from a variety of courses. Some of the courses are compulsory and vary from school to school while others optional and each student can choose which ones to take. (http://www.edu.ro, http://www.teachernet.gov.uk/educationoverview/uksystem/structure/) Important differences can be noticed between this two countries education system. In the UK is applied an interactive and efficient method of teaching, that is not applied in Romania, which encourages students to express themselves freely and participate to courses. The compulsory education of these two countries is different. The Romanian compulsory education last for ten years while the one from the UK for eleven years.  Children start school at the age of six or seven and follow the primary school, eight years. They have to take an examination at the end of primary school called the National Exam, based on assessments throughout the last four years. Based on their results they go to secondary school (high school) which last four years but first two are compulsory. However, students have to complete all four year in order to apply for higher education. At the end of secondary school students must submit the Romanian Baccalaureate exam form by an oral and written examination. Compared to Romania where the statutory schooling age is from six to eight-teen (if you want to follow a university after the secondary education) in the UK is from five to six-teen. The UK education system is divided in four Key Stages and pupils are assessed at the end of each stage. At the end of Key Stage Four pupils have to achieve General Certificate of Secondary Education (GCSE) in order to continue with further education. If they decide to follow a higher education they have to follow a further course at the end of which they have to achieve the GCE A-level (General Certificate of Education Advanced Level). From the financial point of view the education in the UK is far more expensive than in Romania. For example one year of university in UK is 3,075 £ whereas in Romania is only 420 £. The length of a master degree is of two years in Romania while in the UK it takes only one year. Moreover, UK students are encouraged to follow further education, although is expensive, because the government supports the students (for example students can apply for a student loan). By contrast, in Romania there are governmental funded universities, where students are admitted if they pass the admission exam with a high grade. The government funded slots are limited and are allocated to students according to their results. Furthermore another difference can be easily noticed in the marking system. In Romania compared to the UK, where the marking system is formed by letters (A* to G) or percentages, the grades are numbers and are from one to ten. Ten is the equivalent for A* or 100%. Moreover, Romania and the UK differ with regard to the policy of plagiarism. The rate of plagiarism is very high in Romania even among higher-education institutions because of the corrupted educational system. A considerable number of educational staff accept bribe because they are unsatisfied by their wages and work condition. (http://www.direct.gov.uk/en/index.htm,http://www.edu.ro, http://www.teachernet.gov.uk/educationoverview/uksystem/structure/ ) To summarize, the major similarities and differences between Romanian and United Kingdom education systems are the one regarding compulsory education, marking system, qualification, structure of schooling year, the cost of studying, plagiarism and courses in higher-education. Many Romanians say that Romanian education system is better than others countries because students learn more things at a higher level. But what matters the most: the quantity or the quality? Is it better to learn more and forget everything in two days or is better to learn useful things for everyday life and forever? The answer of these questions depends from person to person, and only those we studied in both system can realize the advantages and disadvantages of these two education systems. BIBLIOGRAPHY http://www.edu.ro/, (2006), Official Website for the Romanian Educational System, (Accessed: 28 December 2007 ) http://www.direct.gov.uk/en/index.htm, (2005), Official Website of UK Government, Education and Learning Section, (Accessed: 28 December 2007 ) http://www.teachernet.gov.uk/educationoverview/uksystem/structure/, (2007), TeacherNET, (Accessed: 28 December 2007 )

HRM in a Changing Environment: The Challenges Essay

Today’s organizations are facing challenges upon following levels: i. Environmental Challenges ii. Organizational Challenges iii. Individual Challenges i. Environmental Challenges Environmental challenges refer to forces external to the firm that are largely beyond management’s control but influence organizational performance. They include: rapid change, the internet revolution, workforce diversity, globalization, legislation, evolving work and family roles, and skill shortages and the rise of the service sector. Six important environmental challenges today are: a) Rapid change, b) Work force diversity, c) Globalization, d) Legislation, e) Technology f) Evolving work and family roles, g) Skill shortages and the rise of the service sector a) Rapid Change Many organizations face a volatile environment in which change is nearly constant. If they are to survive and prosper, they need to adapt to change quickly and effectively. Human resources are almost always at the heart of an effective response system. Here are a few examples of how HR policies can help or hinder a firm grappling with external change: b) Work Force Diversity. All these trends present both a significant challenge and a real opportunity for managers. Firms that formulate and implement HR strategies that capitalize on employee diversity are more likely to survive and prosper. c) Globalization. One of the most dramatic challenges facing as they enter the twenty-first century is how to compete against foreign firms, both domestically and abroad. Many companies are already being compelled to think globally, something that doesn’t come easily to firms long accustomed to doing business in a large and expanding domestic market with minimal foreign competition. Weak response to international competition may be resulting in upwards layoffs in every year. Human resources can play a critical role in a business’s ability to compete head-to-head with foreign producers. The implications of a global economy on human resource management are many. Here are a few examples: Worldwide company culture Some firms try to develop a global company identity to smooth over cultural differences between domestic employees and those in international operations. Minimizing these differences increases cooperation and can have a strong impact on the bottom line. For instance, the head of human resources at the European division of Colgate Palmolive notes, â€Å"We try to build a common corporate culture. We want them all to be Colgaters.† Global alliances† Some firms actively engage in international alliances with foreign firms or acquire companies overseas to take advantage of global markets. Making such alliances work requires a highly trained and devoted staff. For instance, Phillips (a Netherlands lighting and electronics firm) became the largest lighting manufacturer in the world by establishing a joint venture with AT&T and making several key acquisitions. These illustrations show how firms can use HR strategies to gain a worldwide competitive advantage. d) Legislation Much of the growth in the HR function over the past three decades may be attributed to its crucial role in keeping the company out of trouble with the law. Most firms are deeply concerned with potential liability resulting from personnel decisions that may violate laws enacted by the state legislatures, and/or local governments. These laws are constantly interpreted in thousands of cases brought before government agencies, federal courts, state courts, and t Supreme Court. How successfully a firm manages its human resources depends to a large extent on its ability to deal effectively with government regulations. Operating within the legal framework requires keeping track of the external legal environment and developing internal systems (for example, supervisory training and grievance procedures) to ensure compliance and minimize complaints. Many firms are now developing formal policies on sexual harassment and establishing internal administrative channels to deal with alleged incidents before employees feel the need to file a lawsuit. Legislation often has a differential impact on public- and private sector organizations. (Public sector is another term for governmental agencies; private sector refers to all other types of organizations.) Some legislation applies only to public-sector organizations. For instance, affirmative action requirements are typically limited to public organizations and to organizations that do contract work for them. However, much legislation applies to both public- and private sector organizations. In fact, it’s difficult to think of any HR practices that are not influenced by government regulations. e) Technology The world has never before seen such rapid technological changes as are presently occurring in the computer and telecommunications industries. One estimate is that technological change is occurring so rapidly that individuals may have to change their entire skills three or four times in their career. The advances being made, affect every area of a business including human resource management. f) Evolving Work and Family Roles The proportion of dual-career families, in which both wife and husband (or both members of a couple) work, is increasing every year. Unfortunately, women face the double burden of working at home and on the job, devoting 42 hours per week on average to the office and an additional 30 hours at home to children. This compares to 43 hours spent working in the office and only 12 hours at home for men. More and more companies are introducing â€Å"family-friendly† programs that give them a competitive advantage in the labor market. These programs are HR tactics that companies use to hire and retain the best-qualified employees, male or female, and they are very likely to payoff. For instance, among the well known organizations / firms, half of all recruits are women, but only 5% of partners are women. Major talent is being wasted as many women drop out after lengthy training because they have decided that the demanding 10- to 12-year partner track requires a total sacrifice of family life. These firms have started to change their policies and are already seeing gains as a result. Different companies have recently begun offering child-care and eldercare referral services as well to facilitate women workers as well as are introducing alternative scheduling to allow employees some flexibility in their work hours. g) Skill Shortages and the Rise of the Service Sector. Expansion of service-sector employment is linked to a number of factors, including changes in consumer tastes and preferences, legal and regulatory changes, advances in science and technology that have eliminated many manufacturing jobs, and changes in the way businesses are organized and managed. Service, technical, and managerial positions that require college degrees will make up half of all manufacturing and service jobs by 2000. Unfortunately, most available workers will be too unskilled to fill those jobs. Even now, many companies complain that the supply of skilled labor is dwindling and that they must provide their employees with basic training to make up for the shortcomings of the public education system. To rectify these shortcomings, companies currently spend large amount year on a wide variety of training programs. HRM in changing environment With the evolution of the study of HRM, it is no more mere an academic discipline rather an important factor of organizational success in the practical field. Today HRM needs to sense, respond and deal with all the issues of the organization at different levels and prove its worth. HRM has to deal with all the challenges that organization faces and these are at the following levels: †¢ Environmental Challenges (Seven) 1. Rapid Change 2. Work Force Diversity 3. Globalization 4. Legislation 5. Technology 6. Evolving Work and Family Roles 7. Skill Shortages and the Rise of the Service Sector †¢ Organizational Challenges (Four) 1. Controlling Costs 2. Improving Quality 3. Creating Distinctive Capabilities 4. Restructuring †¢ Individual Challenges 1. Productivity 2. Empowerment 3. Brain Drain 4. Ethics and Social Responsibility 5. Job Insecurity 6. Matching People and Organizations Research

Free will, determinism, compatibilism Essay Example | Topics and Well Written Essays - 250 words

Free will, determinism, compatibilism - Essay Example Hence, the issue of fate and freewill become vital aspects in this discussion. Freewill and determinism is both true in their own distinct spheres. Freewill has been misidentified throughout history by the fact that freewill is not a mechanistic process. So what is freewill? Freewill is a perception that an individual possess the total control or ability to make decisions that will have an impact in their life. In essence, free will insists that individuals control their destiny. Individuals that exercise free will have total conscious control over their decisions. Although external factors do play a vital role in certain scenarios; the decision ultimately rests upon the individual. Freewill is a meaningful theory that insists on unlimited experience of choice. Free will is a doctrine that refutes the idea of pre-destination. Freewill is a choice that individual possess that yields an outcome which is unknown. The concept itself is very unique in a sense that it does take into accoun t of external factors. One of the most prominent scholars that examined this issue very carefully was known as Al-Ghazzili.

Explain how Germany OR Denmark has sought to have both some security Essay

Explain how Germany OR Denmark has sought to have both some security and flexibility in its labour markets. Have these approach - Essay Example These market factors may include the compensation packages, daily wage rates, additional benefits and the most important one is the involvement of technology involved in the industry. As much as there is technology involvement the demand of labor will be affected by this. The fluctuation of labor market also indicates the unemployment or the employment rate of any economy. This unemployment rate is high if more technology is involved in any industry otherwise it will be low. There are certain numbers of economies who have maintained their employment rates by utilizing the entire available workforce. Germany is one of the economies who have managed their available and also potential labor and thus maintaining the labor market also. Main Body: Due to the involvement of technology in almost each and every sector, now the conditions or we can say the requirements of the labor market are very much changed. Now the companies need a highly skilled and capable work force which can be a sourc e of competitive advantage for them. The available labor at the lowest possible cost can be a foundation of competitive advantage. The quantity of labor and the capabilities of labor may be inversely related to each other. ... This willingness or the eagerness can take them even across the boundaries also. Germany is at fourth position among the largest economies in the world and also has a strong industrial base. It is also included in the list of those economies that enjoy a major part of revenues from foreign trade. There are certain medium and even small companies that cover almost two third of the workforce of the country. Germany is currently included in the list of those countries that are enjoying the lowest unemployment rates as compare to the other economies of the world. Particularly there is a variety of job availability for the young professionals also. For maintaining the labor work force, Germany is doing a good job among European Union Countries also. Even in some regions of the Germany, specifically in Southern parts there is a full employment situation also just because of managing the work force availability at a proper and right time. Companies try to utilize the fresh and energetic you ng professionals by giving them apprenticeship during or just after their studies and thus giving them training also (Germany’s Vibrant Labor Market). If the companies find the required talents during the apprenticeship then they may also hire these young individuals as a permanent employee for their organization. This managed work force or we can say the developed labor market is not very old in the Germany. In 2005 the unemployment rate of German economy was the highest one as compare to other countries. But then the Government officials handle it. And now they have excelled over it. There can be two reasons for this almost full employment situation. One can be the Government economic

Lean Six Sigma process Essay Example | Topics and Well Written Essays - 250 words

Lean Six Sigma process - Essay Example Lean Six Sigma requires cultural change because at the core of its philosophy is the identification of customer value that any activities that is not consistent to customer value, or anything that the customer is not willing to pay for is removed. Thus, with the implementation of Lean Six Sigma, the organization is driven drive improve values that the customer is willing to pay for. Then a value stream is created to serve customer value. The process of Lean Six Sigma typically involves defining and prioritizing process, measuring performance, analysis of root cause, implement improvements and control the process. Training of Lean Six Sigma Blackbelts will also be beneficial to an organization. The successful implementation of Six Sigma’s Tools has substantial impact on an organization’s bottom line and it was estimated that the typical contribution of an experienced Lean Six Sigma Blackbelt to an organization is $1 annually (Klaasse,

Career Management Skill Essay Example | Topics and Well Written Essays - 1000 words

Career Management Skill - Essay Example To assist in the achievement of the financial control of the set budgets as agreed annually with the Manager. Job Requirements Relevant understanding and/or experience of 3/4 Star hotel Food & Beverage management. Hold or be willing to gain an Advance Food Hygiene certificate Hold or be willing to gain relevant First Aid qualifications. Computer literate Numerate and experience of menu costing. Good communication skills, both verbal and written. Experience of training others and creating/using simple training aids. Assist the Manager with the planning and implementation of ‘guest entertainment’ (recourse from https://atsv7.wcn.co.uk/search_engine/jobs.cgi?SID=amNvZGU9MTMwMjE5NSZ2dF90ZW1wbGF0ZT03ODMmb3duZXI9NTAzMjY5MCZvd25lcnR5cGU9ZmFpciZicmFuZF9pZD0wJnZhY3R5cGU9ODU4JnZhY194dHJhNTAzMjY5MC4xMV81MDMyNjkwPUZ1bGwgVGltZSZwb3N0aW5nX2NvZGU9MTI1JnJlcXNpZz0xMzU2NjM2MzczLTRjMzA1MGM1YmJjZTA0NmY1ZmVkZjUzMDQwYmMxZGJiYjEzMTBmYTQ=) Reasons Being a business management graduate, I am well aware of supply chain processes, interpreting financial reports and negotiating with suppliers to a make a viable decision. My secondary interest is in human resources and during my studies I learned both management and development functions of the field. I have intermediate knowledge of financial management with clear understanding of financial reports. My interest in this career is backed by the experience I had of a similar role at my partner’s restaurant, understanding of processes involved and admiration for the environment. CV Zong luo 32 Conduit Road, Sheffield, S10 1EW Mobile: 07420 668333. Email: nameistoolongtoplay@gmail.com Profile An intelligent and articulate management graduate who has a keen interest in analytical management with satisfactory knowledge of finance. Possesses a natural aptitude for building rapport with key stakeholders and a keen eye for attention to detail, coupled with the perseverance to seek effective solutions under challenging deadlines. Education 2011-2014 University of Sheffield BA (Hons) Business Management (2:1 expected) Main subjects: Accounting and Finance, Economics, Organization Behaviour, Marketing Management, Analysis for design making, Business Strategy 2010-2011 University of Sheffield, the International College Accounting (89%), Economics (85%), Social science (63%), Mathematics (91%) and Academic study (65%) Work Experience 3rd July 09 to 10th Jan 2010 Green Tea (Classical Theme Restaurant) Position: sales manager Responsibilities: increasing business results and customer satisfaction market analysis and forecasting, understand and grasp peer business status and collect business information responsible for developing new and existing clients managing marketing and promotional activities. 20th Feb 09 to 5th June 2009 Green Tea (Classical Theme Restaurant) Position: Purchasing Category Manager Responsibilities: institute supply strategy negotiations with the vendors implementing the Supply Chain strategy establish new vendors for components checking all contracts with the vendors creating the savings plan and working on execution establish budget for supplying components and controlling it. 30th Sept 08 to 10th Feb 2009 Financial Services Bureau (Local Government, China) Position: Temporary Clerk Responsibilities: Collaborate with team in providing tax and accounting information

Organizational Evaluation of Zara Cloth Company Essay

Organizational Evaluation of Zara Cloth Company - Essay Example The Company is an active member of the Inditex group (Tungate, 2008). The chain store was founded and is currently owned by Amancio Ortega and Rosalia Mera. Zara produces quality cloths that have attracted customers in the entire globe. This paper evaluates certain organization functions of the organization. Physical Assets, Products, Manufacturing and Distribution Success of Zara Chain Store has been attributed to extensive utilization of its opportunities through online services (Badia, 2009). To enhance sale of its products, Zara uses both offline and online shops, which increases its customer-serving capacity and physical market coverage. The company has not only used online communication to contact its clients, but also to advertize its products. The chain store has successfully opened several online shops and plans to launch several services in all its outlets. According to Badia (2009), branches of Zara are vertically integrated retailers. That is, though the branches use diff erent production processes, they are united by a common goal (Harrigan, 2003). Different products produced are, consequently, integrated to satisfy a common need. The Clothing Store produces large quantities of clothes of different fashions, styles, or designs and covers all groups of people. Sale of the products is done either locally or exported to foreign market. Zara products are manufactured in various stores in Spain, Europe, Asia, and Africa (Tungate, 2005). As another vital asset of the organization, recent success of Zara is attributed to the launching online boutique by the Inditex in September 2010. The online shopping provision was first initiated in Spain, United Kingdom, Italy, Germany, Portugal, and France markets. Launching of the boutique website was preceded by creation of a cyberspace due to high demand for online shopping (Tungate, 2008). The two sites function like physical shopping stores in, which a wide range of products are provided at fair prices. The onlin e service also provides different payment methods from which a customer can select a method that best suits him/her. In addition, the website provides a variety of delivery methods a customer can use after ordering a shipment. A customer can either pay for a postal delivery or be free to pick his/her purchase from the store (Badia, 2009; Tungate, 2008). Human Resource Management in Zara In Zara Chain Store, existence and functionality of Human Resource Management (HRM) depends diversity within a workforce, employee relations, and training and skills development (Tungate, 2008). Expansion of the organization has triggered the need to design appropriate ways of obtaining and maintaining quality performing employees. Resource managers in various Zara stores, therefore, concentrate on maintaining good relationship between employers and employees and among employees. Resource management in Zara, in effect, focuses on satisfactory productivity, improved motivation, and high morale upkeep of workers. In Zara Stores, diversity in HRM reflects variations present in its workforce. Workforce diversity in Zara is attributed to differences in various demographic factors. Such factors include age, gender and social class. With the increasing need for employees due to advances in technology, management teams in Zara constantly strategize on ways of

Nursing metaparadigm Essay Example | Topics and Well Written Essays - 250 words

Nursing metaparadigm - Essay Example In the changing socio-cultural environment and holistic nursing takes into consideration the wider implication of the environment within which the patient lives. I believe that nursing needs to go beyond the precinct of medical intervention to include external environment that influence patient’s welfare and decision making. My definition of nursing metaparadigm is closely aligned to the nursing theory of ‘The Stability Model of Change’. The theory primarily relies on the fact that change is consistent and people tend to adapt to changes to maintain equilibrium with the changing environment for improved healthcare and well being. In this instance, Jean watson’s Human Science and Human Care theory becomes highly relevant. It insists that major aim of nursing is to help individuals to gain harmony within mind, body and soul (case study, p140). Thus, caretive factors become facilitators of healing process. For example, when a cancer patient is encouraged to be happy and enjoy his present, he is more like to get well and challenge death. Thus, environmental factors that are aided and abetted by positive attitude considerably bring harmony of mind, body and

Ethics Essay Example | Topics and Well Written Essays - 1250 words - 9

Ethics - Essay Example One common practice includes amniocentesis which is used to determine whether a child will maintain chromosomal problems such as Down Syndrome. Unfortunately, this testing procedure does not identify these genetic abnormalities until the 16th week of pregnancy, long after the child is already well-formed (Ring-Cassidy and Gentles, 2003). A more modern diagnosis process, the Chorionic Villi Sampling method (CVS) occurs during the first trimester however the procedure has been known to cause limb defects (arms and leg) to healthy children (Ring-Cassidy and Gentles). There does not appear to be a viable prenatal testing system which can accurately predict genetic characteristics, plus the long-term damage to both the mother and the child creates a new ethical dilemma. Deemed bioethics, it is the study of whether prenatal, genetic results are sound enough justification for aborting the fetus. This paper describes the ethics behind this controversial abortion practice. Medical screening technology has not yet advanced to where physicians and geneticists can concretely identify future genetic deficiencies in developing fetuses. In a situation where a pregnant woman is relying on prenatal testing results to determine whether to carry a child to full-term, the current stage of medical research simply provides mothers with no viable options other than to prepare for the eventuality of raising a genetically-deficient child or abort the fetus immediately. Kuhse (1998) clearly offers that prenatal diagnostics is wrong at its very foundation, where abortion becomes the only viable alternative to carrying the child full-term. The author suggests that good-spirited attempts to locate genetic defects such as Huntington’s disease or cystic fibrosis will ultimately lead to a social shift where less-critical fetus issues are assessed

Case study for HNC Social Care Essay Example | Topics and Well Written Essays - 2250 words

Case study for HNC Social Care - Essay Example After keeping in view the case history of that woman this component is future to allow populaces to appreciate the behaviour and skills of persons with whom they vocation, therefore the stress be supposed to constantly be on the request of sociological theories and ideas to social care perform and in use them to appreciate behaviour and skills. Personnel ought to be confident all through the coaching and education procedure to be relevant their information and sympathetic to create intelligence of the persons’ life incidents and behaviour. Anywhere likely pictures and requested be supposed to be full from the personnel own knowledge.Sociologists inspect the position of the family in civilization and recognise it as a input social organization. Though, personnel need to appreciate that present are dissimilar sociological move towards to the family, which guide to unrelated finished of its possible power on behaviour, skills and existence probability. For instance in investigati ve the functionalist vision they container seem at the customs in which families have urbanized to get together the desires of civilization, singing a optimistic role in sustaining civilization. They can also seem at how this move toward looks at the optimistic purposed of the family and the reimbursement that it transports to persons. In seeming at disagreement move towards they can scrutinize, for instance, collective move towards which seem at how the family preserves social disparity and utilization of some collections.

Miss Evers’ Boys portrays the emotional effects Essay Example for Free

Miss Evers’ Boys portrays the emotional effects Essay Miss Evers’ Boys portrays the emotional effects of one of the most amoral instances of governmental experimentation on humans ever perpetrated. It depicts the government’s involvement in research targeting a group of African American males (â€Å"The Tuskegee Experiment†), while simultaneously exploring the depths of human tragedy and suffering that result, as seen through the eyes of Eunice Evers. The viewer watches as a seemingly innocuous program progresses into a full-blown ethical catastrophe—all the while taking Miss Evers through a moral journey, with her decisions having ramifications on the life and well-being of her best friends—her â€Å"boys. † I. Structure This movie deals with the ethical considerations present in human experimentation. The government, wanting to mimic the Oslo Experiments, intends to study a population of AfricanAmericans inflicted with syphilis. The movie takes place in alternate settings, transitioning between a 1973 Senatorial hearing and the site of the actual study in Alabama, beginning in 1932 and moving forward. Miss Eunice Evers, a nurse at a local Tuskegee hospital, is the centerpiece of the movie. II. Setting Plot Summary With an ominous lead-in quote, Miss Evers’ Boys begins to tell the tale of an emotionally courageous young woman and her struggle to protect her â€Å"children. † Within the first few frames  of the movie, the viewer is automatically entrenched into the already tenuous history of racial tension in America—except, this time, under the auspices of segregation founded upon disease. The movie begins, placing the viewer as an observer of a 1973 U. S. Senate Hearing, where we are first introduced to Miss Eunice Evers. Miss Evers is testifying as a nurse, one who took the nurse’s oath to protect the health of those in her care. The claimed Senatorial goal is to discover the truth underlying the â€Å"Tuskegee Study. † Miss Evers worked in the study from 19321972. The movie progresses throughout the course of the hearing, with testimony by Miss Evers and reminiscent scenes telling the tale of the study. In the beginning, Miss Evers firmly supports the goal of the initial plan—to provide care and treatment to those suffering from syphilis. â€Å"It was the dawn of a new day,† explains Miss Evers. At this point (pre-study), she believes that the government is sending her patients, and her city, the best funding and medical support available. The viewer is then introduced to Miss Evers’ Boys—a folk music group. 1 The musicians (four of them) are the first patients to provide blood samples, one of them being Caleb, an eventual love-interest of Miss Evers. Each of the men test positive for syphilis. At this point in the movie, everyone (including Miss Evers) is still under that assumption that â€Å"bad blood† is the culprit for the disease. Ultimately, the funding for the initial study disintegrates. After a visit to Washington, various gentlemen confront Dr. Brodus, the head doctor in Tuskegee, with an offer for a new rationale for funding. The gentlemen explain their intentions of studying the African-American population, much like the Caucasian population in the Oslo Experiments (1891-1910). The government then reveals the true nature of the experiment—the proposed study of untreated African-Americans dealing with syphilis. 1 The government promises future treatment and The group names their band after Miss Evers when she drives them to their first musical show. 2 proclaims the future potential of the Tuskegee Experiment, appealing to Dr. Brodus’ pride. Dr. Brodus agrees, naming the study, The Tuskegee Study of Untreated Syphilis in The Negro Male. 412 men, afflicted with syphilis, participate in the study. In a telling interaction involving one of the first patients, Miss Evers suggests that the doctors explain to the study group that they are providing â€Å"back shots. † Through her deceit, Miss Evers thus begins to involve herself in the â€Å"treatment. † The tension she feels manifests itself in her facial features; the viewer can see her apprehension in this instance and throughout the movie. She is torn, but yet continues to help Dr. Brodus conduct the study. As 6-months turns into years, Miss Evers continues to hide the secret behind the study. She urges the men to continue the study, in hope of future treatment—treatment that never comes, even through the eventual availability of penicillin. Miss Evers’ ultimate decision as to how she deals with the care and treatment of her â€Å"boys† will be left to the viewer. With the journey, however, comes a tumultuous story, exposing the hypocrisy of the United States Government through the eyes of Eunice Evers. Throughout the movie, as an audience, we want Miss Evers to defy all conventions and simply provide the necessary medicine to the patients. Yet, she struggles throughout with the pros and cons of such a decision. On one hand, she wants to support the experiment; yet, on the other, she wants to protect and comfort her friends. As we finally see in the end, as seen through Miss Evers’ unique perspective, while one may question Miss Evers, it is the Senators themselves, and the government agents before them, who prove to be more worthy of moral appraisal. III.

Self-Reflection on Entrepreneurial Personality

Self-Reflection on Entrepreneurial Personality By submitting this piece of work I confirm I am aware of, and comply with University and Programme Requirements and regulations regarding Examination and Assessment Offences and that I am not party to any behaviour which could be construed as an assessment offence. I am aware that if I, or any member of my group transgress these regulations that the entire group could be found guilty of an academic offence. The last decades have witnessed the most dynamic emergence of entrepreneurial activity worldwide and the interest in entrepreneurship has increased significantly. No sector of economy has grown as vital, powerful and creative as entrepreneurship. (Kaplan, 2003). What is Entrepreneurship? The ability and motivation to form something from practically nothing is entrepreneurship. Moreover it is the willingness and steely determination to build an enterprise and handle risks and do everything possible to get the odds in your favor (Timmons, 1989). What is an Entrepreneur? The term entrepreneur had his beginning in the 17th-century and comes from the French word â€Å"entreprendre† and is usually a sole proprietor, a partner or a majority shareholder in an incorporated venture (Rowland, 2015). I have potential to be an Entrepreneur, because of my tested competencies! Different models can be used to identify what your personal traits are. Each model or test assesses particular attributes for entrepreneurial characteristics. One model is the â€Å"Entrepreneurial Traits Wheel† that depicts some traits an entrepreneur or an enterprising person may have. My self-evaluation (Figure 1 / Appendix 1, p.6) shows that I ´m a proactive person with a strong vision and flair. Moreover I ´m self-confident and prefer to solve problems. Furthermore I very goal oriented, a team player and a motivator to overcome difficulties. Thus my not innovated skills I ´m a motivated and communicated decision maker. The T-P Leadership questionnaire indicates that I ´m more laissez-faire than autocratic. I prefer a more morale than productivity style. Nevertheless I have a moderate high shared leadership style with a high morale and moderate high productivity behavior (Appendix 2, p. 7). Related to the Thomas-Kilmann (Appendix 3, p.10) test my profile indicates in various situations a good repertoire of useful social skills. A further test to evaluate entrepreneurial characteristics is the â€Å"General Enterprising Tendency† (GET) test. The results of my test show only in one particular section an average score (Appendix 4, p.16). All other sections assess a nearly maximum score. Summarised the tests underline the argument that I have entrepreneurial skills. But these are only theoretical results. I have potential to be an Entrepreneur, because of my working experience and our family business! To be entrepreneurial is to be inspired and capable of creating opportunities for oneself. To be an entrepreneur is one of the interesting and most exciting things. But it is not easy to start and maintain your own business. The best example in this case is my father. In our family it is a kind of tradition to have an entrepreneurial thinking. In 1963 my grandfather founded the logistic company â€Å"HTS Hà ¼ttges Tranport-Service†. Meanwhile my father manages the company since 1986 and I am working part time during my study in my father’s office. But I have already worked for other companies (Appendix 5, p. 22). To start, I did my apprenticeship as an industrial management assistant at Friesland Campina from 2005 to 2008. Friesland Campina is a worldwide Joint Venture who manufactures milk products. During this time I worked in different areas in the company such as the sales, purchasing, marketing, accounting and controlling department. After my apprenticeship I stayed in the company and was taken in the purchasing department from 2008 to 2010. In these two years I was responsible for the purchase of packaging and raw materials. At that time I was 22 years old and had a huge responsible position in this company, because when my disposition was poor the production plant couldn ´t produce their planned qua ntity. But I grew with the task and became more and more responsibilities. So, I earned the ability to lead negotiations with suppliers and hold presentations during important meetings. Also during my Bachelor study in the Netherlands I have expand my competencies. In the first semester we had to write a business plan and had interview a general manager to analyse the company. Moreover I was general manager and finance director of a project team in reference of a study project named â€Å"Mini Company† at the Fontys International Business School in the Netherlands. We had to found a real company for one semester with real market conditions. We had to sell company shares to get money and had a real entry in the Netherlands Commercial Register. Our student company â€Å"Nature Arts† was very successful and a good investment for our shareholders. We won a price from the â€Å"Jong Ondernemen† organization for the one of the best Mini Company (Appendix 6, p.23). At the end we could disburse them with a dividend of 30â‚ ¬. A further experience which could be beneficial to an entrepreneurial career was the internship during my study at the METRO GR OUP. The METRO GROUP is the one of the biggest wholesaler worldwide such as Tesco. I worked in the Corporate Planning Controlling department. It was a hard time and with long business days. I worked in different teams with different educational and cultural backgrounds. But this was an experience I ´ll never want to miss. This work experience was excellent to prepare for higher duties later. Now I ´m 28 years old and had the fortune to witness a good education. The following figure (Figure 2 / Appendix 7, p.24) illustrates my personal life path. Figure 2: Life Path Chart Felix Freericks Source: Own Illustration, 2015 Certainly I have weaknesses. Nobody is perfect. Certainly I have weaknesses and also experience with some difficult situations during my life. One Example is the language barrier. Therefore to improve my language skills such as English I study abroad and live in a residential community with only international native speaking people. I hope after my study I have improved my English skills to be confident in business discussions. Another Weakness is the motivation in some areas. Sometimes I fall in a deadlock and it’s difficult to motivate myself to change the current unsatisfied situation. In this case I have a high potential for improvement. The life is a long-life-learning process. Hence, I have to learn from my mistakes and try to avoid them in the future. My dream is to follow in one ´s father ´s footsteps hopefully. But Dreaming a dream is one thing, but bringing the dream to market is another dimension entirely. Therefore I early recognised to have to study to become a well-educated manager with managerial responsibility. Through the experience in the last nine years and hopefully in the common years I will learn how to manage and maintain a business. I see myself as an enterprising person, because even now I use the learning and experience to benefit my father ´s company in other ways. This attitude is crucial to your success at this early stage. Once my father said to educate yourself you have to be open-ended and focused to provide the freedom necessary to explore unexpected leads. My personal work experience in different companies has shown that’s difficult to manage a company. But I am hopefully ready for this challenge in a few years. References Kaplan, J. M., 2003. Patterns of Entrepreneurship, s.l.: John Wiley Sons. Rowland, M., 2015. www.businessdictionary.com. [Online] Available at: http://www.businessdictionary.com/definition/entrepreneur.html#ixzz3SD5CxrBQ [Accessed 16 2 2015]. Timmons, J., 1989. The Entrepreneurial Mind. In: Andover: Brick House Publishing, p. 1. Appendix 1: Entrepreneurial Skills Wheel Appendix 2: T-P Leadership Questionnaire: An Assessment of Style The following items describe aspects of leadership behavior. Respond to each item according to the way you would most likely act if you were the leader of a work group. Circle whether you would most likely behave in the described way: Always = A, Frequently = F Occasionally = O, Seldom = S, or Never = N. A F O S N 1. I would most likely act as the spokesman of the group. A F O S N 2. I would encourage overtime work. A F O S N 3. I would allow members complete freedom in their work. A F O S N 4. I would encourage the use of uniform procedures. A F O S N 5. I would permit the members to use their own judgment in solving problems. A F O S N 6. I would stress being ahead of competing groups. A F O S N 7. I would speak as a representative of the group. A F O S N 8. I would needle members for greater effort. A F O S N 9. I would try out my ideas in the group. A F O S N 10. I would let the members do their work the way they think best. A F O S N 11. I would be working hard for a promotion. A F O S N 12. I would tolerate postponement and uncertainty. A F O S N 13. I would speak for the group if there were visitors present. A F O S N 14. I would keep the work moving at a rapid pace. A F O S N 15. I would turn the members loose on a job and let them go to it. A F O S N 16. I would settle conflicts when they occur in the group. A F O S N 17. I would get swamped by details. A F O S N 18. I would represent the group at outside meetings. A F O S N 19. I would be reluctant to allow the members any freedom of action. A F O S N 20. I would decide what should be done and how it should be done. A F O S N 21. I would push for increased production. A F O S N 22. I would let some members have authority, which I could keep. A F O S N 23. Things would usually turn out as I predicted. A F O S N 24. I would allow the group a high degree of initiative. A F O S N 25. I would assign group members to particular tasks. A F O S N 26. I would be willing to make changes. A F O S N 27. I would ask the members to work harder. A F O S N 28. I would trust the group members to exercise good judgment. A F O S N 29. I would schedule the work to be done. A F O S N 30. I would refuse to explain my actions. A F O S N 31. I would persuade others that my ideas are to their advantage. A F O S N 32. I would permit the group to set its own pace. A F O S N 33. I would urge the group to beat its previous record. A F O S N 34. I would act without consulting the group. A F O S N 35. I would ask that group members follow the standard rules and regulations. T13P13 Appendix 3: Thomas-Kilmann Conflict Mode Questionnaire Consider situations in which you find your wishes differing from those of another person. How do you usually respond to such situations? On the following pages are several pairs of statements describing possible behavioural responses. For each pair, please circle the A or B statement which is most characteristic of your own behaviour. In many cases, neither the A nor the B statement may be very typical of your behavior, but please select the response which you would be more likely to use. 1. A. There are times when I let others take responsibility for solving the problem. B. Rather than negotiate the things on which we disagree, I try to stress those things upon which we both agree. 2. A. I try to find a compromise solution. B. I attempt to deal with all of anothers and my concerns. 3. A. I am usually firm in pursuing my goals. B. I might try to soothe the others feelings and preserve our relationship. 4. A. I try to find a compromise solution. B. I sometimes sacrifice my own wishes for the wishes of the other person. 5. A. I consistently seek the others help in working out a solution. B. I try to do what is necessary to avoid useless tensions. 6. A. I try to avoid creating unpleasantness for myself. B. I try to win my position. 7. A. I try to postpone the issue until I have had some time to think about it. B. I give up some points in exchange for others. 8. A. I am usually firm in pursuing my goals. B. I attempt to get all concerns and issues immediately out in the open. 9. A. I feel that differences are not always worrying about. B. I make some effort to get my way. 10. A. I am firm in pursuing my goals. B. I try to find a compromise solution. 11.A. I attempt to get all concerns and issues immediately out in the open. B. I might try to soothe the others feelings and preserve our relationship. 12.A. I sometimes avoid taking positions which would create controversy. B. I will let another have some of their positions if they lets me have some of mine. 13.A. I propose middle ground. B. I press to get my points made. 14.A. I tell another my ideas and ask them for theirs. B. I try to show him the logic and benefits of my position. 15.A. I might try to soothe the others feelings and preserve our relationship. B. I try to do what is necessary to avoid tension. 16. A. I try not to hurt the others feelings. B. I try to convince the other person of the merits of my position. 17. A. I am usually firm in pursuing my goals. B. I try to do what is necessary to avoid useless tensions. 18.A. If it makes the other person happy, I might let them maintain their views. B. I will let the other person have some of their positions if they let me have some of mine. 19.A. I try to get all concerns and issues immediately out in the open. B. I try to postpone the issue until I have had some time to think it over. 20.A. I attempt to immediately work through our differences. B. I try to find a fair combination of gains and losses for both of us. 21.A. In approaching negotiations, I try to be considerate of the other persons feelings B. I always lean toward a direct discussion of the problem. 22.A. I try to find a position that is intermediate between mine and another persons. B. I assert my wishes. 23. A. I am often concerned with satisfying all my wishes. B. There are times when I let others take responsibility for solving problems. 24. A. If the others position seems important to them, I would try to meet their wishes. B. I try to get the other person to settle for a compromise. 25.A. I try to show the other person the logic and benefits of my position. B. In approaching negotiations, I try to be considerate of the other persons wishes. 26.A. I propose a middle ground. B. I am nearly always concerned with satisfying all my wishes. 27.A. I sometimes avoid taking positions that would create controversy. B. If it makes the other person happy, I might let them maintain their views. 28.A. I am usually firm in pursuing my goals. B. I feel that differences are not always worth worrying about. 29.A. I propose middle ground. B. I feel that differences are not always worth worrying about. 30.A. I try not to hurt the other persons feelings. B. I always share the problem with the other person so that we can work it out. SCORING THE THOMAS-KILMANN CONFLICT MODE QUESTIONNAIRE Appendix 4: The Duham University General Enterprising Tendency (GET) Test Appendix 5: Part of Curriculum Vitae Felix Freericks Working Experience 02/2014 – 06/2014MSK Verpackungs-Systeme GmbH Bachelor thesis in the purchasing department Implementation of a key performance indicator system 08/2012 – 02/2013Metro AG Internship student employee in the Headquarter Controlling department Forecast- Budget reports Reporting Implementation of a reporting-tool for analysing the reporting structure 04/2010 – 02/2012Altenheim St. Marien gGmbH Assistance of the Board of Managements Finance Accouting tasks 01/2008 – 04/2009Friesland Foods Deutschland GmbH Purchaser Purchasing of raw packaging materials Negotiation Contracting Study 09/2010 – 07/2014Fontys International Business School Venlo, NL Study: International Business Economics Bachelor-thesis: Implementation of a key performance indicator system (Grade: 8,0) Graduation: Bachelor of Business Administration (7,4) Apprenticeship 08/2005 – 01/2008 Friesland Foods Deutschland GmbH Apprenticeship as an industrial management assistant Appendix 6: Certificate of Jong Ondernemen Appendix 7: Life Path Felix Freericks Statement of Authenticity We hereby solemnly declare, that we ourselves wrote this coursework, without the assistance of any third party; that in this report, we identified and specified all direct literal quotes from literature and indirect quotes (ideas, indirect quotations) from other authors. We are fully aware that any violation of this code may result in disadvantageous consequences for us. If fraud can be proved, we will be required to bear the costs of investigation into and sourcing of the original document. Plymouth, 23rd February 2015 Felix Freericks

Free Admissions Essay - Healing Old Wounds :: Medicine College Admissions Essays

Admissions Essay -  Healing Old Wounds    Modest one-room houses lay scattered across the desert landscape. Their rooftops a seemingly helpless shield against the intense heat generated by the mid-July sun. The steel security bars that guarded the windows and doors of every house seemed to belie the large welcome sign at the entrance to the ABC Indian Reservation. As a young civil engineer employed by the U.S. Army Corps of Engineers, I was far removed from my cubical in downtown Los Angeles. However, I felt I was well-prepared to conduct my first project proposal. The project involved a $500,000 repair of an earthen levee surrounding an active Native American burial site. A fairly inexpensive and straightforward job by federal standards, but nonetheless I could hardly contain my excitement. Strict federal construction guidelines laden with a generous portion of technical jargon danced through my head as I stepped up to the podium to greet the twelve tribal council members. My premature confidence quickly disappeared as they confronted me with a troubled ancient gaze. Their faces revealed centuries of distrust and broken government promises. Suddenly, from a design based solely upon abstract engineering principles an additional human dimension emerged - one for which I had not prepared. The calculations I had crunched over the past several months and the abstract engineering principles simply no longer applied. Their potential impact on this community was clearly evident in the faces before me. With perspiration forming on my brow, I decided I would need to take a new approach to salvage this meeting. So I discarded my rehearsed speech, stepped out from behind the safety of the podium, and began to solicit the council members' questions and concerns. By the end of the afternoon, our efforts to establish a cooperative working relationship had resulted in a distinct shift in the mood of the meeting. Although I am not saying we erased centuries of mistrust in a single day, I feel certain our steps towards improved relations and trust produced a successful project.    I found this opportunity to humanize my engineering project both personally and professionally rewarding. Unfortunately, experiences like it were not common. I realized early in my career that I needed a profession where I can more frequently incorporate human interaction and my interests in science. After two years of working as a civil engineer, I enrolled in night school to explore a medical career and test my aptitude for pre-medical classes.

Laws, Crime and Punishment in Great Expectations by Charles Dickens Ess

Laws, Crime and Punishment in Great Expectations by Charles Dickens Great Expectations criticises the Victorian judicial and penal system. Through the novel, Charles Dickens displays his point of view of criminality and punishment. This is shown in his portraits of all pieces of such system: the lawyer, the clerk, the judge, the prison authorities and the convicts. In treating the theme of the Victorian system of punishment, Dickens shows his position against prisons, transportation and death penalty. The main character, a little child who has expectations of becoming a gentleman to be of the same social position of the girls he loves, passes from having no interest on criminality and its penalties to be very concerned on the issue. By means of other characters, for instance Mrs. Joe Gargery, Dickens tries to define the people’s common view about convicts, transportation and capital punishment. In portraying the character of the convict, Dickens sets out the case in hand of two people sentenced to transportation for forgery of banknotes and an alyses their psychology. By reading the novel, the reader becomes aware of the Victorian unfair justice regarding poor and illiterate people, but advantageous towards the rich and educated middle-class. The prison system in England may have had a significant effect on the life and writing of Charles Dickens due to his father’s imprisonment in Marshalsea Debtors’ Prison as a consequence of his debts. These kinds of prisons came to be workhouses for people who had lost all their belongings. In case debtors had family, it must accompany them in prison. This painful experience may have kept way in his mind for the rest of his life. His involvement with the legal world came when he was employed as a clerk at a lawyer’s office. His later interest in penology made him read many works related to this subject. For this reason, he incorporated both the treatment of convicts and capital punishment in many novels. Great Expectations is a harsh criticism on the British legal and penal System as well as on Victorian society, achieved after exploring his characters’ behaviour, since the laws were only unfair for those on the bottom rung of the social ladder. London was one of the greatest cities in the world in the 19th C. At this time huge amounts of money were invested in industry and buildings as trade with other countrie... ...ntered out with a haggard look of bravery, and a few nodded to the gallery and others went out chewing the fragments of herb they had taken from the sweet herbs lying about† (451-452). It is when Pip learns to feel beyond the mask of respectability that he sees the unfair justice that condemns people with good-hearts: â€Å"For now, my repugnance to him had all melted away, and in the hunted wounded shackled creature who held my hand in his, I only saw a man who meant to be my benefactor, and who had left affectionately, gratefully, and generously, towards me with great constancy through a series of years† (441). As a conclusion, Charles Dickens criticises both sorts of punishment, the prison system and transportation as well as the unfairness carried for the judicial systems when creating laws little favourable for the poor. At the same time, he points out the Victorian hypocrisy of the rich and the lack of culture of the poor regarding the world of criminality. Work Cited Barnes, John. â€Å"The Method of Narration.† Dickens’ Great Expectations, 23- 32. London: Macmillan, 1996. Dickens, Charles. Great Expectations. Ed. Janice Carlisle. 1861. London: Bedford, 2006.

Women in Tibet Essay -- Birth Abortion Rights Inferiority Papers

Women in Tibet Although Buddhism embraces compassion as the means to end suffering, the Chinese occupation of 1949 used force and torture to manipulate the Tibetan people, despite the country’s strong pacifist beliefs. Chinese troops aimed to imprison anyone who demonstrates support for the Dalai Lama and often looked for excuses to make public mockeries of these people. In order to implement this idea of genocide in Tibetan culture, China used the practice of ethnic cleansing, or eliminating the Tibetan race; therefore, women were highly stigmatized because of their role in bearing children. Treating the victims as insects, the Chinese forced sterilizations and abortions upon the Tibetan women to ensure their extermination. Continuing to ignore all regulations to treat women as equal to men and to practice safe methods of birth control, China still sterilizes Tibetan women today, leaving them not only with the scar of their surgery, but also a lifetime imprint of the pain and suffering that the Tibetan people have endured for over fifty years. Although so much time has passed since Chinese troops first occupied Tibet, people around the world are starting to realize the horror of this situation as organizations have begun to take action against this dehumanization of Tibetans so that the suffering of these people can finally be eased. Throughout history, women have been viewed as inferior to their male counterparts; however, although Tibet claims to issue women equal rights, the gender gap vastly surpasses the differences seen in America. Even today, Western and Tibetan women are not officially recognized by the Tibetan government in exile, even though the Dalai Lama recently advocated the full ordination of women (Young, ... ...omen of the Himalayas: a journey of the heart, mind and spirit. Colorado Woman News, 13(5), 28. Ma, N. (1999). Tibetan women endangered. America, 180(1), 8-10. Nelson, S. (1999). Buddhist nuns delight crowd. Women’s View from Ethnic and Minority Press, 12(3), 12. Pinto, S. (1999). Pregnancy and childbirth in Tibetan culture. In K.L. Tsomo (Ed.), Buddhist Women Across Cultures: Realizations (pp. 159-168). New York: State University of New York Press. (1994). Tibetan women denied their reproductive rights. Women Envision, 9, 12. (1995). We are using the Beijing process†¦to make our voices heard. The Tribune, 53, 8. (1996). The world is still watching. Herizons, 10(3), 13. Young, S. (2000). Women changing Tibet, activism changing women. In E.B. Findly (Ed.), Women’s Buddhism, Buddhism’s women (pp. 229-242). Somerville, MA: Wisdom Publication.

Readers of his detective stories Essay

Readers of the Sherlock Holmes stories are captured by the excitement which is produced when Holmes and Watson foil the evil masterminded plans of criminals. Sir Arthur Conan Doyle creates all this excitements by using Holmes’ and Dr Watson’s expertise in their field, as this is typical in the detective genre. An obvious place to start looking for this excitement is reading â€Å"Case of Identity†. Excitement in this story is used to keep the reader interested. The excitement is created by Mary Sutherland getting such a large amount of money being left her as inheritance as that was a lot of money in the time that Conan Doyle wrote the story. The amount of money Miss Mary Sutherland gets from her inheritance left to her by her Uncle Ned is i 2,500 but she can only touch the interest which stands at four and a half percent a year, â€Å"so large a sum as a hundred a year. † This was a lot of money in the Victorian times for a single person this creates excitement as very few people had that amount of income without doing anything. Conan Doyle uses a strange happening to create excitement as the reader starts to think about the possibilities about what has happened a good example of this is when Miss Sutherlands fianci Mr Hosmer Angel disappears from the cab on the day of the wedding, â€Å"we waited for him to step out, but he never did. † It is not possible for a man to disappear from the face of the earth when people saw him get into the cab. This creates excitements for the reader as they start to guess what has happened to Mr Angel. Clues play the biggest part in the excitement in this story as the reader is able to figure out the culprit as the clues only point to one person, Mr Angel does not have an address as he sleeps on the premises of his work, the address of Mr Angels place of work is also unknown apart from the fact that it is in â€Å"Leadenhall street†. This meant all his letters were sent to the Leadenhall post office â€Å"he slept on the premises† this is strange as he has no where to live and he doesn’t want the letters to be sent to him at work. This excites the reader as the reader has to think about why he doesn’t want her to know where he lives. The way the characters act are a good example of how Conan Doyle creates excitement as Mr Hosmer Angel is a very shy man who does not want to be seen as he wears dark glasses and he talks on a very soft voice, â€Å"he would rather walk with me in the evening. † This is because Mr Angel does not want to be seen with Miss Sutherland so this creates excitement as the reader gets the feeling that there is something not quite right with Mr Angel and that he is secretive about some thing this will start to make the reader excited as they know something big is going to happen this is also a good way of using the suspense of the story to create the excitement. Conan Doyle creates a fair amount of excitement in â€Å"The Boscombe Valley Mystery†. Conan Doyle creates this excitement by using the argument between the father and son even though a father son relationship is hard to destroy. Seeing as he uses the strange argument between father and son â€Å"having a violent quarrel† this makes the reader wonder why the father and son are arguing about, this creates tension for the reader as it gives them topic to think about this creates excitement as the reader is becoming involved with the story. This is because in Victorian Britain violent quarrels between father and son would not have been common things, this is because the Victorians have been classed as the most respectable and caring people in the history of Britain and the fact that there were large families. The lead form the violent quarrel leads to further events; this creates excitement because a son would not get to a point where he could kill his father as it would be as if he was destroying himself. This excitement is where the son found his father dead, the son heard the call of â€Å"cooee† to which his son turns round to see his father dead on the floor, a she goes to his father he mentions something about â€Å"a rat† this was all that he caught of his fathers last words but he could have misheard what his father said, this sudden turn from the argument and the son walking away to the father being killed creates excitement as the reader would expect the son to have killed the father but the last words get the reader wandering about how the father died, and what is this rat. Conan Doyle creates excitement for the reader a tension build up as Holmes is about to reveal the murderer. The reader is excited as Holmes is about to unveil who committed the murder and he is doing this based purely on the last words of the old man â€Å"a rat†. There is a large amount of tension as holes is about to say who committed the murder and there is a sudden burst form Holmes who reveals that the murderer was from â€Å"Ballarat† . Ballarat is the name of an Australian gang and that the call of â€Å"cooee† was a native Australian call. This creates the element of excitement as the murderer is revealed. And the Murder was committed by â€Å"Black Jack of Ballarat†. Sir Arthur Conan Doyle creates an element of mystery in â€Å"5 orange pips† when it is revealed that 5 orange pips have been sent to Elias Openshaw who lived in Horsham. The orange pips arrived in an envelope with a foreign stamp on it, â€Å"5little dried orange pips† the reader does not know what these orange pips are about so this creates a moderate amount of excitement for the reader as they wander what these orange pips are about.

Demand Elasticity of Luxury Automobiles Essay

1. Introduction As bulky as thither is a society, in that respect bequeath al personal manners be mood. It was not surprised a hammer daubs, especi simplyy a towering life forge distinguishs became a national treasure which solution the issues in employment, political and kindly land in European countries. Since the Hermas established in 1837, a special(a) suppuration dodging puzzle has formed and maturedd in European prodigality stem. Daniele de winter, the CEO of Daniele de wintertime Cosmetics state that the secret of booming way instruction is a complete melt of seminal genius and business solicitude acumen, skill and resourcefulness.The develop system is the key issue for a successful extravagance expression attach to. With the increment of put upnce and the increase of in return, more and more opulence pretended companies expand their business into Asia- peace-loving sphere, especially the Hong Kong and of importland chinaw be food g rocery chime in. According to the annual cogitation of Richemont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and former(a)(a) opulence mien companies, the exchange gross of Asia- Pacific region studys for more than 30% of the Group union impose revenue. The Change of Global luxuriousness invent MarketThe word highlife roue from Latin word luxuria, which federal agency an item that is expensive and respectable unless no essential (Waite, 2012). In 186 BCE, the conquest of army of Gnaeus Manlius Vulso brought such(prenominal) overseas opulence as bronze couches, and costly textile spreads into Rome. For precisely nigh Roman historians, the triumph of Vulso tag as the offset of luxuriousness manufacture in Europe. With the organic evolution of centres, modern sumptuousness contrive intentness has wrench a cross-sectors exertion which whirls high set goods and servicing for identify consumers. However, in the space of 2 decades, the modern luxuriousness foodstuff has changed beyond recognition.The narrow range of requi lay and solicit of target consumers and the sole(a)- distri furtherion lanes, represented by French Fashion, absorb been replaced by a hole assiduity, accompanied by refinement stains with an affordable price by a wider range of consumers. Since the beginning of 1990s, the opulence industry has been recognised and restructured by places and the dash designers father the creator of wile. According to the statistics from France Economic and t arrester Council in 2008 (France Economic and Social Council, 2008), with the outline of bodily support/ store and working out taints benefit seven million euros.Dep abolishing on the diversion and foreignisation, the high life industry becomes an industry with wider consumers. For example, Hemes, managed by Jean-Louis Dumas, diversities their goods and creates refreshfulborn w bes. The French prodigality manufacture gets a successful on give outside art by buying crystal tarnish Saint Louis and silver-worker Puiforcat. Similarly, Richemont Family, the main competitor of French s examine, in any case control designs of trademarks, such as Carites, Baume & Mercier and Van Cleef & Arpells. The second change of high life industry is the transformation from the handmade economic employment to industrial normalisation.Taking LVMH as example, in that location atomic tot 18 common chord cores of w ar, as wines and spirit, luggage and leather, and formulate and perfume industry. The famous targets in highlife introduction, like as Moet & Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, assess the ingatherings like another(prenominal) heavy industries. on with the profit- look toing financial logic, the commercializeing and the ingathering standardisation become the study pattern with the pattern of sizeabler-than-life-scale product. In the impudent centre, the conceit of prod igality industry and the command of consumers argon changing all the time.Heritage and prestige is the verge of lots of sumptuosity stigmas and the unchangeable observe of computes of special(a) tarnishs. equivalence with the old name highlife scratch which used to be a hereditary pattern disfigurement (Coste-Maniere, et al. , 2012), the innovative idea of lavishness, create by Louis Vuitton and Burberry, means real by more consumers. For the occasional customers, they just be intimate the right of luxuriousness in physical store against with the handed-down customer-exclusive. In the new era, change magnitude the come in of customers buy the way product they could afford, sort of than become the purple consumer due to the high price.Consequently, ferocity of consumer need and the competitive advantage means centralise the core rate and expending injury boundary simultaneously. 2. 2 The Development outline Model of Luxury Fashion cross off The sumpt uosity flair brandmark originate in European countries which shake affluent historical and cultural background. With the teaching of servial centres, the high life bearing industry in European, American and Nipp iodinese have become mature and standarlisation. chthonic this circumstance, the dodging of prodigality tuition in westbound countries centralize on the brand expansion, striving for the core products and growth of brand write up.2. 2. 1 strike off amplification the mental hospitalal St pointgy Under the press of financial-seeking system and the changeable of prodigality grocery, the old style extravagance path brand faces the challenge of development in the mature food grocery in traditional European, American and Japanese region. Under this circumstance, the expansion of brands has become the foundational system for a large number of high life vogue somatics, which offer a new probability to seek the brand image, the approximately monume ntal assets for a sumptuousness dash alliance.(Albrecht, et al. , 2013 Uggla & Lashgari, 2012 Hoffmann & Coste-Maniere, 2012)Many lavishness companies breakthrough the traditional product boundary and expensed their business into new commercialise segmentations. For instance, Louis Vuitton, beginning with luggage, invested in other creative spheres ready-to-wear industry as healthy as jewelry commercialise (LVMH, 2012), and Gucci, beginning with leather goods, developed all sets of hammer products including leather goods, shoes, ready-to-wear, watches, je hygienicery and other products.(PPR, 2012). Meanwhile, there are some companies expensed segments into non-traditional reach. For example, the opulence jewellery manufacture Bulgari and Italian brand Versace started to offer hotel under their brand (LVMH, 2012) and Armani provide opposite products from books, furniture and chocolates to restaurants, bars and spas. The another Italian lavishness brand, Roberro Cavalli, famous for its mood adorn for young coevals, offer wine and vodka as well as run cocoa bar (The Cavalli Caffe) and club (The Cavalli Club). 2. 2.2 nervous strain for the Core The Product Strategy For a orbiculate corporate, it is common rules of development attend on the core production or returns and then diversification. However, even as diversification, the excellence core production and the strongest sectors in spite of manner the high life brands continued to invite the mass of its profits from the traditional products. (Ahrendts, 2013 Beverland, 2005 Miller & Mills, 2012). For extravagance consumer, they expect to acquire a frank brands and product so that they emphase on the cheer of core heritage.The leather goods, the core of Gucci Group, earn 59% of its revenue in 2012 (PPR, 2012). The iconic luggage is the tradition from the time corporate was founded and become the brand image of the LVMH Group. (LVMH, 2011) The act of Burberry from a ageing British bra nd to a world-wide high life brand is a successful product outline transition. Before 2006, through in a burgeoning orbiculate grocery. Burberry faced a get off-ranking growth at a rate of 2 shareage every twelvemonth and two competitors LVMH and PPR had more than 12 clock and 16 times Burberrys sale revenue.By surving the sectors among Burberry products all over the creative activity, the results read the outerwear, as the core, only accourted of 20% of Burberrys global brand business. Figure 1 the Facts and Financial Statistics of Burberry (Resource from Burberry, Yahoo Finance) pic After think and formalizing from the administrative board, the New Jersey factore which is make polo shirts was closed and invested in the Casteford factory in Yorkshire which make the heritage trech coat include traditional rainwear and exclusive waterproof gabardine.Burberry in any case hire Christopher Bailey as the global designer for innovation of core products. The facts and financ ial statistic of Burberry from 2006 to 2012 in Figure 1 showed that the decision to revolve more or less on the heritage receptive up a wealth of creativity. By the end of 2012, the sale revenues and operating income had manifoldd than earlier 5 years, achieving $3 million and $600 billion respectively. (Burberry, 2007 Burberry, 2012) 2. 2. 3 The Brand Reputation The Brand Strategy The brand is the approximately precious part of highlife goods and the motivity of sumptuousness expenditure.Once separating from the extravagance brand, the goods is the ordinary one. each successful society sees the brand as the close to valuable fortune. they use the progress merchandise logic and commercializeing surgical process to motivate the development, explore approaches to express the measure and connotation of brands to extravagance consumers and attract the royality of customers. As a tool of art, a mail carrier of history, and a spirit of classic, building-up a high quia lity temper is brand outline for opulence companies.Since founded in 1847, Cartier, as one of the well-nigh established name in the jewellay commercialise, is the indication of ture and timeless luxury. Designing by Cartier, the product distinguishes itself by the unequaled skills and excellence in design and execution. Nearly in 30 years, the extensive art activities are not competitive without the support by the Foundation Crtier pour lArt Contemporain (Richemont, 2013). With the development of brand reputation, Cartier is the synonym of modern art and a pioneering approach. Meanwhile, most(prenominal) of luxury brands come from the centre of Renaissance 2.3 The Features of Chinese Luxury Market Chinese market places the second place in the serviceman of luxury economic consumption, surpassing the United States since 2008. along with Japan, mainland mainland china is the strongest market with the increasing demand of 20 percentages. The chit-chating report from Glob gain estimate there are 18 thousand billionaires, 440 thousand multimillionaires and increasing the number of middle class achieving 250 million in 2015 in todays chinaware (Degen, 2009), which have the strong purchase power and need of luxury means industry. counterbalance with the influence of the financial crisis, the sale revenue of luxury look in the mainland mainland China rose by 16 percent, stretchiness somewhat 64 billion RMB. The market look into most Chinese market laid a foundation for the development and expansion outline of luxury brands. The transmutation attitudes to luxury brands, the greater sophistication of Chinese consumers and the new geographic markets have become the main features of Chinese luxury market. The three symptomatics drive the global system of development for luxury brands. Figure 2.According to the eyeshot of McKinsey & Company (KPMG, 2013), with the rapidly increase of income, more and more Chinese consumers shifts the attitude to lu xury and feel comfortable to purchasing luxury products. The risque consumers which income over 300,000 RMB continued entertain the majority of the luxury purchase. Meanwhile, the statistics show that, the speeding middle class ( surrounded by 100,000 RMB and 200,000 RMB), which cover for 22% of luxury goods purchase by the end of 2015, as the Figure 2 suggested, offers the biggest new growth luck. 2. 3. 1 The increasing number of overseas travel.In the information era, Chinese consumers have become more civilize than before. With the surge in the number of luxury stores, invent magazine, the Web official site and the use of mixer media, Chinese consumers old(prenominal) with the luxury brands with the help of Internet, overseas travel, and the first-hand experience. For example, the research result indicated that in the last 12 months, the Hong Kong, Taiwan, Macro and Europe become the main destinations of overseas luxury purchase. Figure 3 Where did you purchase your cosme tics in the last 12 months? (Resource from Global Reach of China Luxury of KPMG) pic 2. 3.2 The increase of new market segmentation The rapidly growth of urbanization and soulfulness wealth emerge large quantity of geographic markets with sizable pools of luxury-goods consumptions. The luxury purchase and sale revenue of some medium and pocket-size cities, such as Qingdao in Shandong province and Wuxi in Zhejiang province, tripled than the prior 5 years. In the following years, the luxury consumption in these medium and sensitive cities will achieve the same direct with Hangzhou and Nanjing, the most developed market in mainland China, the sale of which will arrive at RMB 500 million yuan and account for 76% of unit market.2. 3. 3 The increasing of Counterfeit goods Love for luxury, preference for onomatopoeic is a unique phenomenon in luxury consumption in Chinese luxury market. According to a report entitle Transnational Organized Crime in East Asia and the Pacific from Off ice on Drugs and Crime, almost 70% of global works luxury goods come from China and the nurse of counterfeit luxury goods imported into traditional luxury market on the order of $25 billion annually.In a disorderliness society , the luxury consumption of Chinese consumers become more irrationally than western consumer, which opineed on the extenral need quite a intragroup need (Zhang & Kim, 2013). For Chinese consumers, luxury brands are somethings must to have for them to reinforce their hearty status. however, the wealth spread surrounded by the rich and the poor in China is the largest all over the world, which offer the passionateness for consumption of luxury counterfeits. The young generation, aged 25 to 34 with limited budget for authenticated luxury panache goods, racked up close a quarter fo fake fanciers.2. 4 The Passion for Luxury aspiration of Chinese consumers China is the second largest luxury market all over the world and attracting the precaution of co nsumption of Chinese consumers. Under the influence of unique economic situation, cultural background and social factor, the behaviour of Chinese consumers in luxury fashion market have the distinctive characteristics. The bling factor influenced by economic situation, the thriftiness face bear on by the Confucianism and group orientation as the social factor drive the luxury consumption in Chinese fashion market. 2.4. 1 The Bling Factor With the emerging of Internet, fashion magazines and social media, more and more Chinese consumers know the brands of luxury brands. However, the cultural concept and history of the luxury fashion brands are far away from numbers of Chinese luxury consumers. For legion(predicate) luxury fashion firms, there is not one natural luxury customer in China due to the contrasting habits, contrary tastes and variant income levels. The bling factor or following the whole market purport remains an great factor for the Chinese consumer in luxury fashi on market.For example, according to luxury consumer report of Chinese market, almost 60 percent of the respondents in course 1 cities including Shenzhen, Guangzhou, Beijing, shanghai and other Tier 2 cities, tell that the key drivers for luxury consumption is the willingness to redress a product that just is touristed or fashionable goods. Exclusivity or unique is an important understanding of luxury brand for Chinese consumption. There are or so one fifth of customers consider that they will pay the luxury goods that are cognise and appreciated by the minority rather than the famous one.In terms of Chinas unique cultural background, the Chinese consumers consider luxury brand take to be influenced by Confucianism. In the concept of Confucian, the notion of mianzi is defined as a reputation achieved through getting on in through success and ostentation. (Hu, 1944 peal & Lee, 2007) The traditional cultural understanding and effecting about the face saving(a) becomes the str ongest and most fulgent passion for luxury consumption, which means concerning about the impress to other and the visual uncover than the level of income.The Chinese consumer in luxury world trend to pay a premium product on the luxury brand rather than essential goods in daily life, due to strong proneness and pressure of maintaining face. Taking the finding of KPMG as the example, comparing with the apparel, the stronger growth of market for fashion accessories is considerable. Nearly 40% of luxury consumers enjoy the luxury experiences and the right of luxury in a physical store/shop over purchases of luxury items.Overall, the face saving (saving mianzi) relates to the individual image of worth and reputation within a collectivism society. As the result, Chinese consumers are often advertent not to lose face by standing out from the crowed when consuming luxury goods. The general strategy Although the market has its particular features, the development of luxury fashion str ategy in Chinese luxury market is followed the general rules of luxury firms in global market. As the foundation strategy, the brand appurtenance and production diversification as well as provide the base of the development in Chinese luxury market.The apparel, handbag, jewellery, fashion accessories and luxury servicers are offered in mainland China, especially in Tier 1 cities like Beijing, Shanghai, and Guangzhou. Promoting the sale revenue of the core products in mainland China, as the product strategy, enhances the brand awareness in Chinese market. Expanding the influence, luxury fashion firms invest large amount of money to popularize the brand reputation as a truthful of elegance and grandeur as well as the means of fashion and art. The marketing strategy raising brand awareness. due(p) to the lower brand awareness and deficiency of familiarity of brand value, the royalty of brand in Chinese market is lower than its in traditional European market. The special situation provides a strong outwardly powerful tool, which means not only expand the value of the luxury brand into a regular group of consumers, hitherto besides sway them fashioning a purchase. In recent year, luxury fashion firm invest increasing the number of budget into Chinese market not only promote the brand awareness, scarcely also help the consumers inform a notion about luxury goods and luxury life-style and why they should purchase luxury goods and luxury services.The brand building-up develop found not only the advertising on hard paper and television, also include the display on luxury goods order and the customised publications. Nowadays, more and more luxury fashion goods exhibition held in Beijing, Shanghai and other cities, which offer a good opportunity for Chinese consumers to visit the luxury goods ofttimes displayed in store. Meanwhile, more and more consumers tour the exhibition are not an onlooker. The repair strategyThe luxury fashion brand with high brand awareness cop the European and American socialization and value which is living standard of high level, the product and design of high quality. Those values accepted by and attract young generation who trend to, however, it is not accepted by all Chinese consumers who have their feature value. Respecting to Chinese traditional culture and integrate it into the product value is the essential of luxury fashion business in China.For example, Louis Vuitton context of use Du Juan, the one of top Chinese model all over the world, and advertising as the Chinese image step one right place on stress and help western luxury fashion companies overcome the cultural barriers. This kind of strategy could build up strong attachments among Chinese consumers and help them accepted the unique characteristic of luxury fashion brands. The determine strategy Price is one of the most probative signals in Chinese business world. For most Chinese consumers, price represented the value of luxury fas hion goods.As a result, the luxury fashion products should not go on discount, no matter what the consumer is. The pricing strategy about goods, especially about core products, could bolster a brands prestige. For other items, companies could adjust the price according to the market condition and the stocktaking in order to semipermanent brand building. The retail strategy A portentous store belongs to the luxury fashion company located in the luxury area build up a common sense of important and identified by the market.The luxury fashion positioning enhanced if the boutiques are visible to a lot of consumer in major fashion cities. The landmark stores opened in Chinese Tier 1 cities, such as Beijing, Hangzhou and Guangzhou, are the outstrip locations to building the brand image and attracting the target customer groups. The commercial centres and shopping malls in luxury area are welcomed by most of fashion lovers, luxury chase and luxury intellectuals.Meanwhile, the investmen t on the landmark store is the best and effective way to yield profits and build-up brand royalty. In an Internet era, shopping online has become the major shopping way, especially for the young people. Although most luxury fashion companies have shied away from online channels due to the fearing that e-commerce might snip the value of the luxury brand. However, for a long-term return and brand building, online platform provides not only a purchase channel, but also an information exchange channel between luxury fashion brand and Chinese consumers.With the developing of GDP and individual income of consumers, the global luxury fashion market and such the emerging market as China, have become the strategic focal point of luxury market researcher and the consult company. This report attempts to identify development strategy of the luxury fashion brand, especially in mainland China market through the summary of the change of global luxury fashion brand, over hear of Chinese luxury market and the passion for luxury consumption.All those factors were identified depend on a comprehensive review of luxury fashion goods related researches and market consulting reports. The findings of this study provide a new insight of global and Chinese luxury fashion market for the consumers who interests the luxury fashion brand and a clear strategy guide for market managers of the luxury fashion firms, particular in the time of the company expand their business in mainland China. In addition, the study helps reduce the risks and costs of market research and helps the company overcome the wide gap in a multicultural business environment.First, the findings about the global luxury fashion market and the general development strategy in luxury fashion market all over the world indicated that the achieving the growth while remaining exclusive positioning, and attracting more consumers without losing cachet of brand value is the core strategy for every luxury corporates. The mor e loyal consumers may cushion due to the popular brands launched in the market because they choose pay a premium goods that majority and identified by small group.Consequently, the balance between growth and unique, the price and quality may be tougher in China than in any other market. However, customization develops quickly as the new trend of luxury fashion industry. The customizing activities have launched in diametric business sectors, but which is yet adopted by the luxury industry on a board. At presents, the customization just limited on the area of fashion accessories, apparel, handbags, and jewellery, and emphasising on customizing standard products, point of speech communication customization and service and producing bespoke goods.Secondly, the increasing the number of consumers, overseas traveller, new market segments and the counterfeits goods have become the main features in the Chinese luxury fashion market in recent years. The features are important of stress the benefits of investment in mainland China. found on the research findings, outside(a) marketers should setting wing strategy that is coherent with branding, merchandising and global image by serving Chinas globetrotting shoppers, striking the balance between store numbers and quality and focusing anti-counterfeit goods.For Chinese globetrotting shoppers, the customer relationship management should emphasis global view rather than on mainland China. In the view of higher(prenominal) management board, the corporate organisational structure of the luxury fashion company should reflect the significant of Chinese market by sorting up the processes for generating direct communication between Chinese luxury consumers and the home headquarter. Based on the new market segmentation, the luxury company should upgrade catamenia stores and outlets in order to keep consistent with the global image and emphasis on the business in Tier 1 cities.As the market statistics indicated that the luxur y counterfeit goods have become the barriers for development in China, including prehend sale revenue and weakening brand value. Luxury fashion companies should co-operate with customs officials to pound fake goods at ports. Working with multinational national organisation or international associations should be the third path for anti-counterfeit activities. The co-operation should ranges from such international associations as World keen Property to regional groups like US-focused International Anti-Counterfeits Coalition.Thirdly, the research findings about the passions for Chinese luxury fashion consumption indicated that the bling customers who lack of knowledge about luxury fashion goods or just following the trend account of a part of Chinese luxury consumers. Besides that, Chinese luxury consumption deeply influenced by saving faces and group orientation, which are the part of traditional astonishment value. Targeting different drivers of luxury consumption, managers sh ould have different strategies.For the bling customers, the global luxury firms should invest in improving the brand awareness and expanding the brand value, which could offer a global opportunity to attracting potential customers and building loyalty and excerpt customer groups. For the consumers who care about saving face, International luxury fashion markers should redact the outline of visual and outward appearance of rank and status when unfolding their marketing activities. Meanwhile, the companies should emphasise the brands plain of origin, so the Chinese consumers have the positive to identified and distinguished with other mass products.In addition, the package of luxury goods also need to be recognisable in order to fit the moderate and life style associated with Chinese consumers. Furthermore, in light of the results about group orientation, the management board company should stress the profit of luxury fashion goods as a symbol of social marker and the sale assist ants inspire consumer purchases because of the goods could generate a sense of group be and conformity of the elite. Due to the group belonging, a special attention should be attached to the layout of the physical store and the luxury service of sale staff.No matter who is the consumer, friends will be involved during the decision making process and become potential consumers in the future. Proving high-quality services and creating luxury experience for non-buyers also benefit for making sure that the brand accepted by group and that the consumer does not stand out from others. Finally, about the current expansion strategy in mainland China market, most of luxury fashion companies emphasis the strategy on marking, localization, pricing and retail coherent with the global business aims. elevator brand awareness and expressing the luxury lifestyle lay the foundation of marketing strategy. In order to respect to Chinese traditional culture, luxury brands should integrate Chinese cul ture and art into design, package, and store layout of products, which accepted slow by Chinese consumers in different social class. Meanwhile, the research findings indicated that the price is the most important factor which influenced Chinese luxury consumption. Luxury marketers should balance the price between Chinese market and overseas.As for the retailing strategy, the luxury brand stresses the developing of boutiques store and the setting up online distribution channels. However, there are several special attention should be given to price gap between China and overseas, and the online distribution channels. On one hand, comparing with that rarely go on discount in mainland China, the luxury fashion goods is often at a discount at overseas, especially for the non-core products and in the time of Christmas or Summer Sale.On the other hand, the high rate of valuate and fees raise up the price of luxury fashion goods in mainland China. According to the police and regulations in China, a luxury fashion goods, such as the eye filling of Estee Lauder native to the UK, is imported into Chinese market with 10% import tariff, 30% consumption tax, 5% sales tax and 17% value-add tax. Including the managing fees, advertising costs and other issues, the price of the eye cream is double in the UK.In the respect of the luxury company, the appreciate discount in Chinese market could promote the desire of consumption and boost the sale revenue in the respect of tax policy makers in mainland China, reducing the rate of import tariff and consumption tax of international luxury fashion goods could Finally, luxury fashion goods, as a subject of nature, play different or scenarios, different income level, education background, and social economic factors, as well as exam the type of relationship that seek from luxury fashion brands.On the view of passions for luxury consumption, there are many other drivers, such as collection, appreciation, should take the considerati on into further research.